Publicación: ¿Vas a usar memes o no? : primer aviso
Fecha
2023-12-22
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Universidad Católica de La Plata. Facultad de Derecho y Ciencias Políticas
Resumen
Casi todas las personas saben qué es un meme, o tienen al menos una idea. Muchas personas los consumen y comparten a diario; otras los producen. Si prácticamente todo el mundo entiende a qué nos referimos cuando hablamos de memes, ¿qué tanto puede haber para decir al respecto? Muchísimo. Sobre todo cuando pensamos los memes en clave de comunicación política al intervenir en la esfera pública y en el vínculo con la ciudadanía. Con los memes, no solo nos reímos; tienen algo aún más potente: generan empatía y nos hacen sentir identificados. Nos llevan como en un loop a compartirlos con otras personas, lo que aporta a la circulación y amplificación de ideas o noticias.
Los memes se inscriben en una serie de fenómenos de la cultura digital; son producciones con peso propio que llegaron para quedarse. Es mucho lo que hay para observar, analizar y discutir acerca de ellos.
Almost everyone knows what a meme is, or at least has an idea. Many people consume and share them on a daily basis; some people produce them. If practically everyone understands what we mean when we talk about memes, how much can there be to say about them? Much. Especially when we think of memes in terms of political communication, intervening in the public sphere and in the link with citizens.With memes we don't just laugh; they have something even more powerful: they generate empathy and make us feel identified. They take us as if in a loop to share them with other people, contributing to the circulation and amplification of ideas or news.Memes are part of a series of phenomena of digital culture; they are productions with their own weight that are here to stay. There is a lot to observe, analyze and discuss about them.Keywords: memes; memetics; digital communication; politics, social networks.
Almost everyone knows what a meme is, or at least has an idea. Many people consume and share them on a daily basis; some people produce them. If practically everyone understands what we mean when we talk about memes, how much can there be to say about them? Much. Especially when we think of memes in terms of political communication, intervening in the public sphere and in the link with citizens.With memes we don't just laugh; they have something even more powerful: they generate empathy and make us feel identified. They take us as if in a loop to share them with other people, contributing to the circulation and amplification of ideas or news.Memes are part of a series of phenomena of digital culture; they are productions with their own weight that are here to stay. There is a lot to observe, analyze and discuss about them.Keywords: memes; memetics; digital communication; politics, social networks.
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MEMES, MEMÉTICA, COMUNICACIÓN DIGITAL, POLÍTICA, REDES SOCIALES, MEMES, MEMETICS, DIGITAL COMMUNICATIONS, POLITICS, SOCIAL NETWORKS
